Joseph J. Penora portrait
FOUNDER. BUILDER. PROBLEM SOLVER.

Joseph J.
Penora

The mind behind Soon, Caravan & Cara.

01 / About me

Building technology
for the real world.

I've spent my career finding problems that shouldn't exist and building something to solve them. From making people safer online to helping friends travel together, the goal has always been the same: technology that serves people.

Explore my journey
As seen & heard on

In the media.

Selected outlets where my work has been featured or discussed.

02 / Building now

What I’m building

Caravan, Cara, and the work underway through Soon Intelligence.

01↗

Caravan

Social travel, built for real life.

Consumer app ↗
02↗

Cara

Personal intelligence on your side.

AI ↗
03↗

Crucible

Measuring AI safety beyond a single model.

Research ↗
03 / Previously

What I’ve built

Different industries, a consistent approach: find the friction, build a better way.

Friend Verifier

Early venture

Online safety

Friend Verifier gave Facebook users the ability to scan their existing friends and incoming friend requests against registered sex offender databases. The service attracted nationwide media coverage and reached nearly 14 million unique users. It operated until Facebook changed its developer access policies, effectively pulling the plug on Friend Verifier.

Consumer Safety

Gatsby

Next venture

Safer dating

Gatsby was the first dating app to screen every user for criminal history, automatically banning those with criminal records. It also pioneered a feature that allowed users to preemptively block an ex-partner or stalker simply by entering their mobile phone number, ensuring neither person would ever see the other's profile. Gatsby received international media coverage, including an appearance on the UK's Loose Women, the British equivalent of The View.

Consumer Safety

Veraos

Intelligence platform

Data intelligence

After nearly two decades in big data, with a focus on using information to keep people safe, Veraos represented the next evolution: bringing artificial intelligence into the equation. Built to understand natural language and user intent, Veraos made it possible to search through more than 50 terabytes of data without requiring users to understand complex queries or database structures—all while operating within strict legal and ethical guardrails.

Data

Soon Robotics

Current work

Artificial intelligence

Soon Intelligence represents a shift in focus: taking nearly two decades of experience in big data, advanced artificial intelligence, and strong ethical safeguards and putting that technology to work for everyday people. The mission is simple: how can we use technology to genuinely improve people's lives? Our first consumer product, Caravan, challenges the culture of endless doomscrolling by encouraging people to put down their phones, get out into the world, experience life, and build meaningful friendships in the real world. Technology should bring us closer together, not keep us apart.

AI
04 / The book
FEATURED WRITING

Sanctum
Machina.

What happens when the machines we create begin to reflect the worst parts of us?

Sanctum Machina is a non-fiction reckoning—a warning wrapped in reflection—offering an unflinching look at artificial intelligence, power, and the erosion of conscience in an age of accelerating technology. Blending personal story, cultural critique, and philosophical insight, this book challenges us to confront the systems we’re building—and the values we’re abandoning along the way.

We stand at a crossroads—not between man and machine, but between truth and convenience, ethics and ambition.

The machine is learning.
The question is: from who?

JOSEPH J. PENORA AUTHOR
Sanctum Machina: Why the Future of AI Must Have a Soul — official book cover